In its initial stages, Walla was an app that allowed students to reach out for help on college campuses. Users can post real-time questions and requests and also respond to other requests based on their geolocation and interest filters. As the lead UI designer, I wanted to create an interface that was bright and cheerful, much like the ethos of the start-up itself. I wanted the colors to pop in order to make the various features stand out. After several months of hard work, the Walla team ended up winning $50,000 at the Duke University Start-Up Challenge this fall!
As the lead UI designer, I worked closely with the UX designer on the team to convert the wireframes into a clean and appealing interface. I wanted the color palette to be upbeat, so I complemented a light tangerine with a soft cerulean. The thematic background of the interface portrays a simple scenic landscape with two friendly wallabies, thus channeling the personality and point of the app. In terms of fonts, I contrasted the bold and quirky "WALLA" splash page font with a sleek and easy-to-read sans serif font. I utilized slightly transparent cards in order to maintain a consistency for the user as well as awareness of the happy theme.