PresentJoy is a web app that essentially allows the user to build smart profiles of their friends/family. These profiles, which can be updated as much as the user would like (simply by answering "OkCupid-esque" questions), feed info into a machine-learning program that recommends the perfect gift for the profile. The design challenge was creating a smart shopping site that was simple to interact with and not overwhelming at all. I did not want it to be cluttered and hectic, because I wanted to differentiate PresentJoy from sites like Amazon or Zappos. This isn't a site where the user spends hours browsing for the perfect gift - this is a site where the user spends five minutes to receive a recommendation for the perfect gift.
As someone who shops a lot (guilty as charged), the UI/UX of this website was extremely important to me. I wanted the first-time user to immediately glean that PresentJoy is not a typical shopping website. Therefore, I placed an engaging interactive form that the user can fill out, while getting instant curated results based on the answers. Of course, the user has the option to skip the immediate demo (that would lead to a call-to-action sign-up page) to check out the specially curated giftsets that PresentJoy offers.
As for the regular user, I wanted the interface to be not only straightforward and intuitive, but also easy on the eyes and clean. The regular user is someone who wants to log on, see which special occasions are coming up, and sign off on one of the recommendations that PresentJoy offers. The process is not supposed to be a long browsing session, but rather a quick and easy one. The ProfileBook is much like a contact book, and holds all of the important people that the user would like to buy gifts for. The individual Profile Pages offer information about your friends as well as their upcoming gift recommendations and additional profile-building questions. Additionally, I also included an easily customizable search page in case the user wishes to find other gifts aside from the ones that PresentJoy recommends.