What do you do when your industry has been completely disrupted by the sharing economy? One of IBM's clients, the Hotelier Group, was an established hotel chain that sought to win back travelers it had steadily been losing over time due to competition. As the lead designer on the team, I created a hotel loyalty experience to provide a seamless transition between the digital world and the real one for modern travelers.
I have omitted and obfuscated confidential information in this case study to comply with my NDA. All information shown is my own and doesn't necessarily reflect the views of IBM.