HOTELIER

This is my concept for the Hotelier app, a new take on the traditional hotel loyalty program. This app prototype and strategy was presented to IBM's Blueberry strategy group during a hackathon. My team and I wanted to figure out the best way to attract digital natives to the Hotelier experience in a market that has slowly been transitioning to sharing economy apps like Airbnb. By devising a loyalty program that integrates with most other apps, we have created a seamless transition from the digital world to the real one.

 

IBM DESIGN THINKING

 

THE PROTOTYPE