After pitching this product to various senior managers in IBM's Blueberry Strategy Labs, we received resounding, positive reviews. Our product vision stood out with its conceptual breadth and depth, and our prototype that we used for our demo complemented our story. After the hackathon, our team chatted about what we would ideally have liked to pursue with the Hotelier app afterwards:
1. Functionality Expansion: Moving forward, we would love to see the design and development of the "Book a Trip" tool in our app. This was not a priority for our pitch event, but we think that including such a functionality in the platform can be instrumental for business success. After all, a lot of Jill's difficulties in her customer experience popped up during the planning and booking phase.
2. Back-end Integration: With Hotelier's omni-channel experience, it is key that our mobile product is able to fully connect and integrate with existing back-end resources. Ideally, our developers would have worked on the back-end in tandem with the front-end work, but given the time limitations of the event, we had to pursue the latter solely.
3. User Testing: An extremely important next step for us would be to actually get users in front of the product. We would want to see which features they used or didn't use, and if there were any features that were particularly difficult to access or use. We were particularly interested in seeing if the gamification aspect that we incorporated into the product was relevant and useful.